28 NOVEMBER 2019 - ANKENY, IOWA: COURTNEY POUS-OJEDA and her son XAVIER POUS-OJEDA share a blanket to stay warm while they wait for the Target store in Ankeny, Iowa, top open. "Black Friday" is the unofficial start of the Christmas holiday shopping season and has traditionally thought to be one of the busiest shopping days of the year. Brick and mortar retailers, like Target, are facing increased pressure from online retailers this year. Many retailers have started opening on Thanksgiving Day. Target stores across the country opened at 5PM on Thanksgiving to attract shoppers with early "Black Friday" specials. PHOTO BY JACK KURTZ