30 NOVEMBER 2019 - WEST DES MOINES, IOWA: SANTA CLAUS talks to people on Elm Street in West Des Moines, Saturday. Santa was handing out gifts to children on Small Business Saturday. "Small Business Saturday" was first observed in the United States on November 27, 2010, as a counterpart to Black Friday and Cyber Monday, which are generally considered events at malls, "big box" stores and e-commerce retailers. Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express. PHOTO BY JACK KURTZ
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