30 NOVEMBER 2019 - WEST DES MOINES, IOWA: SANTA CLAUS talks to members of the Wilson family on 5th Street, the main business street in West Des Moines, Saturday. The Wilsons are visiting Des Moines from Arlington Heights, Illinois. Santa was handing out gifts to children on Small Business Saturday. "Small Business Saturday" was first observed in the United States on November 27, 2010, as a counterpart to Black Friday and Cyber Monday, which are generally considered events at malls, "big box" stores and e-commerce retailers. Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express. PHOTO BY JACK KURTZ
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